Wolf Sports Media Group LLC Privacy Policy

 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://wolfsports.com/ (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 

We collect Device Information using the following technologies:

 

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

 

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

 

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal accounts) email address, and phone number. We refer to this information as “Order Information.”

 

Also, we may collect data such as name and email address offline and use it for marketing purposes.

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

 

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

Device Information may also be used to re-market or create new lists to generate a similar audience to market to.

 

SHARING YOUR PERSONAL INFORMATION

 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Facebook Ads to market to new and existing users—you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/full_data_use_policy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

USE OF reCAPTCHA

 

We use Google reCAPTCHA on our website to protect against spam and abuse. reCAPTCHA collects personal information from users to determine whether they are human and not a bot. The information collected by reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. This information includes:

 

• IP address
• User agent
• Referrer URL
• Behavior data such as mouse movements and keystrokes
• Other data required for reCAPTCHA to function properly

 

By using our website, you acknowledge and agree that your information will be shared with Google for this purpose.

 

For more information, you can visit Google’s Privacy Policy and Google’s Terms of Service.

 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

NEWSLETTER SUBSCRIPTION DATA

When you subscribe to our newsletter, we collect your email address and any other information you provide. This data is used solely for sending you the newsletter and related communications. Your email address will be shared with beehiiv, our newsletter hosting provider, who processes the data on our behalf. Beehiiv’s use of your data is governed by their privacy policy. We may track interactions with the emails we send (such as whether the email was opened and which links were clicked) to improve our content and services.

 

We take appropriate measures to ensure the security of your personal information, including using secure email service providers like beehiiv. Our newsletter is hosted by beehiiv, and their terms and privacy policies apply to the data processed on their platform. We encourage you to review beehiiv’s policies.

 

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@wolfsports.com.